SoundStorySystems

Beyond Organic
Studios & Systems

Matteo Maclean — producer, builder, mentor

Sounds, sites and systems.

For artists, ministries and small teams who’d rather not project-manage five freelancers.

Rather talk first? Twenty minutes, no charge, no pitch — and I’ll tell you if I’m the wrong fit.

Matteo Maclean mixing front of house at a live show Sound · Story · Systems
Taking work
Beyond Organic Studios & Systems Free The Music The Freedom Family Band Freedom Family Foundation FTM Family Gathering
Why People Trust Me With It

Proof, before the pitch.

I'd rather show you the receipts than tell you I'm passionate.

45engineering & beat-making modules written
3WordPress products shipped and maintained
4pillars taught live every week, year-round
2continents — trained in Cape Town, working from the US

Things I’ve actually shipped

Not mockups — software running in production every day, built and maintained by me.

freethemusic.life
Free The Music homepage
Free The Music
Free The MusicCustom WordPress theme, WooCommerce membership, ticketing and member accounts.
freethemusic.life/checkin
Festival Manager dashboard — ticket sales, live check-in, waivers and volunteers
Event manager
Event manager dashboardThe system that runs the Gathering — door check-in by day and ticket type, digital waivers, ticket transfers, day passes, vendor and sponsor flows. Now being packaged so another festival can run on it.
freethemusic.life/learn
Free The Music lessons and courses
Lessons & courses
Lessons & coursesGuitar, ukulele and piano paths with progress tracking, chord charts and printable PDFs — plus a 45-module sound engineering course with interactive Web Audio widgets.
app.freethemusic.life
Free The Music mentorship app
The FTM app
Free The Music appThe mentorship platform, built in Next.js as its own application rather than a plugin on the website — practice tools, the curriculum, a members’ community and 1:1 session booking, behind real accounts and authentication.

Formally trained, not self-taught

Sound engineering and performing arts in Cape Town — mixing, mastering and production, properly.

Real software in production

A Next.js app and three WordPress products I wrote run a live membership, ticketing and lessons platform every day.

Released, toured, mixed

An album, official music videos and years of stages — written, produced and mixed largely in-house.

Teaching every week

I run live mentorship calls on four pillars year-round. The teaching keeps the craft honest.

I produce the whole event

A multi-day mountain gathering — brand, ticketing, sponsors, comms and front-of-house sound.

A ministry, not a side project

Freedom Family Foundation — weekly prayer calls open to all, an abundance pool that carries one family every month.

What I Do

Six ways to work with me.

Most people find me through one of these and end up needing two or three. That's the point of doing it all under one roof — your record, your site, your brand and your launch don't have to be handed between four people who've never spoken.

01

Sound & Studio

Cape Town–trained in mixing, mastering and production. Recording that keeps the feeling in, and mixes that translate everywhere.

  • Recording, tracking & vocal production
  • Mixing & mastering for streaming
  • Full song production & arrangement
  • Beat-making & sound design
  • Live sound, FOH & monitor engineering
02

Web & Apps

Not templates. Web apps in React and Next.js, and custom WordPress themes and plugins built from the database up — because the thing you're selling deserves software that actually fits it.

  • React & Next.js web applications
  • Custom WordPress themes & plugins
  • Memberships, ticketing & WooCommerce
  • Learning platforms with progress tracking
  • Event & check-in systems
03

Video & Content

Music videos, live captures, course modules and short-form. Cut to the feel of the track, not to a template.

  • Music videos & performance edits
  • Multi-cam live & event capture
  • Course & lesson video production
  • Reels, shorts & social cutdowns
  • Transcript-based editing & captioning
04

Brand & Design

Identity that holds up across a stage banner, a ticket page and an email at 6am. I build design systems, not one-off logos.

  • Visual identity & logo systems
  • Design systems & brand guidelines
  • Album art, posters & print collateral
  • HTML email campaigns & newsletters
  • Pitch decks & sponsorship packages
05

Mentorship & Teaching

Voice, instrument, songwriting and the technical craft. I've written a 45-module engineering curriculum and I teach the way I wish I'd been taught — hands on the faders first.

  • 1:1 artist mentorship & vocal coaching
  • Songwriting & arrangement guidance
  • Guitar, ukulele & piano instruction
  • Sound engineering & home-studio setup
  • Group circles, retreats & workshops
06

Project & Event Management

Multi-day gatherings, product launches and the unglamorous systems underneath them. Someone has to hold the whole thing — usually that's me.

  • Festival & gathering production
  • Sponsorship programs & partner relations
  • Ticketing, registration & comms flows
  • Notion systems & team workflows
  • Launch planning & campaign management
Selected Work

Things I've made from nothing.

Every one of these started as an idea with no budget attached. The through-line isn't a medium — it's building the whole thing, end to end, until it works.

PlatformLive

Free The Music

Founder · Design · Development · Facilitation

A mentorship community and ministry for artists — built the whole stack myself. A custom WordPress theme, a membership layer on WooCommerce with ticketing and member accounts, a lessons plugin with progress tracking, and a separate Next.js application carrying the practice tools, the curriculum, the members’ community and 1:1 booking. Four teaching pillars run live every week.

Next.jsReactWordPressWooCommercePHPREST APIDesign System
Curriculum45 Modules

Sound Engineering & Beat-Making

Author · Curriculum Design · Interactive Build

A full engineering education from signal path to certification — gain staging, psychoacoustics, EQ, compression, saturation, reverb, mixing, mastering for streaming. Each module ships with interactive Web Audio widgets and a beginner/advanced toggle so the same lesson serves a first-time USB mic owner and a working FOH engineer.

Web AudioCurriculumPedagogyMixingMastering
EventAnnual

FTM Family Gathering

Producer · Brand · Sponsorship · Comms

A multi-day gathering in the mountains of North Carolina. I run the production end to end — the brand, the ticketing tiers, the facilitator line-up, a six-tier sponsorship program, the email campaigns, and the sound.

Event ProductionSponsorshipEmail MarketingLive SoundBranding
MusicTouring

The Freedom Family Band

Songwriter · Producer · Performer

Original music with Katrina Lilly — an album, official videos, and years of stages from Florida song circles to Oregon festivals. Written, produced, mixed and filmed largely in-house, which is exactly where the rest of these skills came from.

SongwritingProductionMusic VideoLive Performance
SoftwareMusic Tech

Instrument & Theory Tools

Architecture · Engineering · Music Theory

A chord-chart engine covering guitar, ukulele and piano — movable CAGED barre shapes, generative voicing fallbacks, diatonic charts with Roman numerals, correct enharmonic spelling, and printable PDF output. Plus interactive theory widgets: circle of fifths, scale explorers, ear trainers.

JavaScriptSVGMusic TheoryPythonPDF
MinistryCommunity

Freedom Family Foundation

Co-founder · Vision

Healing the family story. A regenerative ministry helping families move out of isolation and dependency and into belonging, natural living and shared abundance — food, land, home, birth and health, education, faith. Weekly prayer calls free and open to anyone, an Abundance Pool that lifts up one family in need every month, and a Community Map so intentional communities can be found by the families looking for them. The Freedom Family Village Network is where the vision becomes a village.

MinistryIntentional CommunityPermacultureNatural LivingPlatform
Ways To Work Together

Three ways in. Start anywhere.

You don't have to know the whole scope on day one. Most people start with a session, and it grows from there once we both know what we're dealing with.

The Session

One problem, solved
$40–$60per hour · book instantly
  • A focused hour on one thing
  • Your mix, your site, your brand, your plan
  • Mentorship on voice, instrument or songwriting
  • Straight answers and a next step you can act on
  • No commitment beyond the hour
Book a session

The Partnership

Ongoing, in your corner
Monthlylimited availability
  • A set block of my time every month
  • Releases, site changes, content and campaigns
  • I learn your world so briefs get shorter
  • Priority turnaround when something breaks
  • Quarterly planning so you're never scrambling
Enquire about a retainer
About

A generalist, on purpose.

Every skill on this page exists because at some point nobody was coming to do it for us.

I trained in sound engineering and performing arts in Cape Town — mixing, mastering, production, the real thing. Then I spent years on the road with a band, which is the fastest education there is in everything a studio qualification doesn't cover: building the website, cutting the video, designing the poster, running the merch, holding the sponsors, and still being tuned up by soundcheck.

So I learned all of it. Not as a hobby collection — as one continuous craft. The instinct that tells you a vocal needs to sit 2dB back is the same instinct that tells you a landing page is asking for too much too early. It's all arrangement. Knowing where a thing sits, and what has to get out of its way.

These days that shows up as Free The Music — a mentorship community I run with my wife Katrina, where artists learn voice, technique, songwriting and the business of a creative life. It shows up as the Freedom Family Foundation, healing the family story — prayer, shared abundance, and a return to natural living. And it shows up as the studio and build work I take on for people making something they actually care about.

I work best with artists, ministries, small teams and founders who'd rather have one person who understands the whole thing than five who each own a slice of it and none of the outcome.

If any of that sounds like the way you'd want your project handled — take the free intro call. Worst case, you get twenty minutes of honest advice and we both move on.

Before You Book

The things you're actually wondering.

Straight answers to what people ask me right before they say yes.

Isn't someone who does this much a jack of all trades, master of none?

Fair question, and the honest answer is that I'm formally trained and deepest in sound — the rest I learned because our own projects demanded it, then kept doing because I was good at it. What you're really buying is someone who understands how the pieces fit together, which is usually worth more than a slightly better specialist who doesn't know what the others are doing.

How much is this going to cost me?

Sessions are $40–$60 an hour and you can book those right now. Projects are quoted at a fixed price after we've talked, so you know the number before anything starts. I've never sent an invoice bigger than the figure I quoted.

I don't really know what I need yet — is it too early to talk?

That's the best time to talk, not the worst. The free intro call exists specifically to turn a vague feeling into a scope you can decide about. You'll leave that call with a clearer plan whether or not you hire me.

How long will it take, and will you actually finish?

Every project gets a timeline with visible milestones before we start, so you're never guessing where it's at. I take on a limited number at a time precisely so nothing stalls in the middle. Finishing things is the whole job — an unfinished project helps neither of us.

Do I own the work, or am I locked into you afterwards?

You own all of it — session files, source files, design files, code, everything, handed over at the end. Nothing is built to trap you into needing me. If you want to take it in-house or to someone else later, I'll make that easy.

What if I don't like what you make?

Revision rounds are written into the scope from the start, so feedback is expected rather than awkward. I also check in at milestones instead of disappearing and unveiling something at the end. You should never see the final version for the first time at the end.

Apply

Tell me what you're making.

I take on a limited number of projects at a time, so this is an application rather than a contact form. Answer it properly and you'll get a real reply — a yes, a no, or a better idea than the one you came with.

01

You

So I know who I’m replying to.

Optional, but it's the first thing I'll look at.
02

The project

The more concrete this is, the more useful my answer is.

Pick as many as apply. Most projects need two or three.
03

Practicalities

A range is fine. “Not sure yet” is a real answer.

By sending this you're asking me to read it and reply. Nothing more — you won't be added to anything.
Fixed price agreed before we start You own every file at the end Direct line to me, not an account manager